Release Date:- 2023-03-12
User Average Rating:- 0
Author:- e3 Business
This course highlights the understanding and importance of holistic marketing management in today’s world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.
After completing this course, you will be able to:
Understand the importance & the scope of marketing management.
Build your brand strongly.
Design and manage integrated marketing communication.
Build a long-term relationship with your consumers.
This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.
1- What is marketing
2- Understanding the Marketplace and Customer Needs
3- Designing a Customer-Driven Marketing Strategy
4- Building a customer relationship
5- capturing value from customers
6- company wide strategic planning Part 1
7- Developing Strategies for Growth and Downsizing
8- Marketing strategy and the Marketing mix
9- Managing the Marketing efforts
10- Measuring and Managing Return on Marketing Investment
11- Measuring and Managing Return on Marketing Investment
12- Company's Macroenvironment - Demographic
13- Company's Macroenvironment - Economic & Political
14- Market segmentation Part 1
15- Market Segmentation - Part 2
16- Market Targeting
17- Differentiation and Positioning Overview
18- Differentiation and Positioning Selection of Strategy
19- Differentiation and Positioning Development